“That Human Intelligence is unbeatable is a fallacy that has long been broken. Question is can Artificial Intelligence actually dominate us Species”
Seema is a young village girl in remote part of India and her mother is very sick. Later needs urgent attendance of a qualified specialist doctor. But Seema has no way to know about whom to consult.
Artificial Intelligence(AI) can do wonders here by taking symptoms of her mother as input and analyzing whether or not the doctors near her are fit to take the case or not. AI can also connect her to relevant doctors near her, thus saving time and obviously LIFE.
How AI works
In simple terms Artificial Intelligence mimics human brain such that it can learn, unlearn, relearn and reproduce results most relevant to the conditions or environment.
AI tool revolves around ‘Data Processing’. Data can be of diverse forms like number, text, image, command signals and so on. The machine or software takes data as input, processes it for output, and then matches processed output with desired output. It goes on correcting itself with more processing and more data input.
Thus one may say that AI actually is biased in favor or against of data that we feed it. More about it shall be discussed later. This piece of content shall discuss more about how AI is affecting, interacting and sometimes interfering in human life.
Seema and Doctor
The AI based tool to collect information on doctors will regularly input patient details and their review about the effectiveness of treatment given by particular doctor. Based on analysis of those reviews, It will analyze the best prospect for patients – whom to visit for particular type and stage of disease.
BOON for Businesses
The craze for AI however is much more for the businesses that for consumers. It is not untrue that AI has become a potential tool to exploit and create profits but logic behind it needs to be unshackled.
Businesses use data to understand, target and exploit. From consumers perspective, they generate huge amounts of data. Take for instance a shopping application like Amazon – they search items, its color, style, and price, and add some to their shopping list. Amazon will have all this data, which it can process itself and even sell to other businesses like Facebook.
Impact of AI is evident in how Amazon reconfigures our shopping list to better fit our taste/preferences. Even Facebook to whom Amazon could have sold our data may show advertisements of products matching our demands. E- commerce is only one such example, in reality our digital space is AI ‘affected’. From places we visit to choices we make nearly everything generates DATA.
DATA AS THE NEW OIL
In Globalized world, technology is making leap bounds and data has much to do with it. Countries like USA and China have amassed massive amount of data and are thus way ahead of competition. They are able to not just target consumers but also mould their opinions not just in buying products but also the STATE around them.
AI and Business of DEMOCRACY
Democracy for many has become a business in itself. Cambridge Analytica (CA) case of 2016 is well known where CA was able to use data from Facebook to shape public opinion in favor of particular politician in USA. Similarly such tools are in popular use around the world used to amplify election prospects of particular candidates.
While on the face of it, AI appears just another tool to market and advertise, it is not equally accessible. For instance data availability, storage and processing capacity are not same everywhere. Thus AI may create further Parochialisation in both Business as well as Democracy.
AI and Consumerisation
Consumer targeting as we discussed above using Amazon is most manifest case of AI. Here also some businesses are able to dominate others. Also consumer is not always benefitted. As we highlighted above, that AI is biased in favor of input data, similarly the user choice will be biased in favor of businesses that manipulate or control data.
Its impact on consumer is not always desirable as it often promotes greed. Mahatma Gandhi pointed that “Earth has enough for everyone’s need but not for their greed”. AI creates new demands – (say) by advertising some thinning oil because a consumer may have shown interest in losing weight.
Positively it connects businesses with consumer but it also lets the door open for vultures to exploit (say) by selling adultered oil online.
Businesses and Data Privacy
Data Privacy is a hot topic of modern day and age. From above discussion, it is clear that data generated by us has the potential to bind us in exchange of our freedom and innovation. Take for instance the social media platforms that uses AI to formulate our Newsfeed. If all the content are modelled to suit our interests only, it leads to absence of access to diversity in opinion and viewpoint leading to RIGIDITY in human character.
Data leakage can not only create right issues but also may lead to exclusion and financial frauds. Thus Data Fiduciaries must play responsibly around accumulation, storage, and processing of user data. Objective and Clear Consent with regular updates on nature of use of data is a must.
DATA Literacy
Businesses try to exploit Data Illiterate citizens as later hardly enquire around how others may use their data and consent. AI in long run can work only when ‘Self Regulatory’ standards are adhered to without compromising rights of Data Principle. Thus Literacy programs can be conducted in school, colleges and on/by social media companies. This will help in AI sustainability.
AI and GENDER
AI dominated work is the future and therefore it is important that AI workforce is equally represented by all genders. However taking the case of India, Future of Jobs report 2018 noted that only 22% of AI related workforce is women – meaning sustained lack of representation and losses to business and economy due to gender inequality.
Therefore businesses need to take in account this long term view on how to promote gender diversity and equality in AI related domains so that our future looks fright today.
Checking Data Biases
Businesses need to tackle this Elephant in the room by making sure that data sample is diverse and adequate sampling is done to avoid exclusion. For instance an all white sample will lead to high deviation of output from the desired results for brown and black people. This leads to exclusion and differential access as witnessed by USA agencies processing images on AI.
Similarly big businesses having many products to sell online and at attractive prices have greater ability to dominate market space forcing smaller businesses out and possibly monopolizing the market in long term – which is unhealthy for business environment.
NOT OVERLOOKING the Boons of AI
Humans have long aspired to create machines which can think and act like we do and AI are a miniature of the same. AI and mankind future in intricately linked as it has not merely replaced workforce but added plethora of work around AI.
For instance in a Financial Firm, AI may do the role of Data Analytics and thus make workforce for the same redundant. But Human have natural capacity to unlearn and relearn and therefore they must adapt to the environment. New work and New businesses are a must around AI handling technologies.
But AI is not an answer for all and everything. For instance in a labor dominated economy like India, a balance needs to be struck between machine and human force in interest of business itself. Because AI may do many things but it still lacks the ability to emotionally and psychologically connect with humans as good as a human being.
AI – BOON/BANE
AI has widened scope for businesses in areas like teaching ( student specific content, robotized teaching), sports, online games, security (image processing), medical (detecting skin cancer) and so on. It has created new skills and is forcing others to reskill – killing redundancy in operations.
But AI and its potential misuse or sometimes overuse cannot be ignored as well – surveillance (in excess leading to breach of privacy), and de-democratization. Businesses need to analyze AI – ethics and long term impact on society. Its better for them to self regulate before the ‘State’ interferes.
AI has grown so much due to less hindrance by regulators. Its growth in direction of BOON is desirable for humanity but its intent of BANE and excessive STATE interference can not just halt AI’s growth but also its BOON utility.
Previous Industrial Revolutions did ease Humanity’s Ease of living in many ways but has also polluted the space we live in. Its the duty of present generation to make sure that the 5th Industrial revolution around AI is cleaner and contributes to greater equality in society. In addition, humans can have healthy competition to ensure dominance over AI while also having ensured control to regulate actions of AI tools thus not allowing it to dominate us species.